So I’m sure you know by now, right? For the second time in less than a year, Netflix is jacking up the price of membership.
And you DO have a Netflix account, don’t you?
Of course you do.
While their stock climbs and business looks good, they’re now saying that it costs more for them to do business than it did SIX MONTHS AGO.
I’m sorry. But no. Last time, they tried to tell us it was because really, they were a company that streamed movies and televisions shows, but they also happened to rent out DVDs through the mail. Even though they started as a company who rented out DVDs through the mail. Even though almost nothing I actively WANT to watch is available for streaming.
Now, it’s, “Oh, looks like people really want those DVDs! But we can’t mail them! Woe is the shipping!”
The first time, I was pissed, but willing to give them the benefit of the doubt. Sort of. My three-DVDs-at-a-time subscription (with unlimited streaming, which was added at some point while I wasn’t looking) was $16.99. It jumped to $19.99.
For those of you who aren’t good at math, that’s a $3 increase. All because now they’re a streaming company who rents the occasional DVD…which you’d think would be cheaper, since there’s no shipping of streaming content.
I promptly went online and dropped my membership to the one-DVD-at-a-time with unlimited streaming option. It was $9.99. So by raising the price, they lost seven of my dollars. Ten, if you count what I would have been paying for the same subscription.
Personally, I was thinking, “Online streaming? Big effing whoop.” I mean, sure, I’ll watch things streamed on Netflix, but I treat that the way I treat cable. I just surf for shit to watch, looking endlessly, and finally settling on something I never would have watched otherwise, which usually turns out to be dumb or horrifying. AKA, the entire reason I canceled my cable.
That was in November of 2010. The new rates went into effect in January of 2011, I think. I could look it up, but this is a blog, not the news, and I’m too lazy.
Yesterday, there was a story on HuffPo, now AOL (ugh), about Netflix pricing again. This time they’ve determined that goshdarnit, people like those DVDs after all! But it’s still really expensive to mail them. So they’re separating the DVD service from the streaming service entirely, and now you have to pay for two separate memberships, if you want both.
Hold up just an ever-loving second.
They’re trying to tell me that it now costs TWICE AS MUCH to operate their business as it did SIX MONTHS AGO? No, sir. That’s ass crackers.
And what are they offering me in return for nearly twice as much money? Not a fucking thing. Damn, I at least expect a reach around when getting it in the ass that hard. They’re not even pretending to offer anything more for nearly twice the price.
You know what would be super? If they would make it so that you could have different profiles on your account. So that married couples could each have their own queues and such. Or families…with children. But no, Netflix wants you to get two memberships. Or four! Or else have your queue look like Courtney Love’s makeup after a weekend-long bender. And now, if you try to share your membership with someone, you could go to jail! Yay! (Note: people living under the same roof and sharing an account should probably have little to fear…probably. WTF?)
That would be what we call “a service” for which I would happily pay a little extra. Probably not twice as much, but some. Instead, I’ll be canceling my membership*, before the price increase. I’m not going to pay the same amount for one-DVD-at-a-time and unlimited streaming that I was paying for three-DVDs-at-a-time and unlimited streaming last November.
Until I see more content I actually WANT to watch, instead of settle for watching, and an appreciable increase in some kind of service you provide? I’m out, Netflix.
*Technically, I was canceling my membership anyway, but now at least I can go out with a fist of rage!